6/4/2023 0 Comments Priceless by Robert K. WittmanCompanies often take their customers for granted because they don’t realize how important they are in relation to other people at work-like bosses! In fact, your customer is more important than your boss because he/she pays your salary while he/she doesn’t pay theirs directly (unless of course you’re an employee). When these needs aren’t met by a company or its employees, the customer might get mad and stop buying that product or using those services altogether. Customers seek value, good communication, reliability and empathy from employees with a positive attitude. To deliver great service, you have to know your customers and understand what they want. However, when you do find one, it makes all the difference. It’s rare to find companies that provide exceptional customer service. In fact, 3% of customers will shop anywhere and advocate for any product or service, which is a challenge for businesses. While it’s great that 97% of customers are satisfied, this does not mean they’re loyal to the company. Most companies measure customer satisfaction instead of loyalty. 1-Page Summary of Priceless The Price of Loyalty
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